SEPA-Our Team

Our Team

Our team of communications professionals with expertisesin journalism, marketing, art and design, management, finance and international relations are well endowed with Sherpa spirits,; thus enabling us to offer our clients a uniqueholistic perspective.

Carter Xu Managing Director

• Managing Director
• Carter Xu has over twenty years’ experience in public relations, providing long-term corporate strategies for domestic and international giants, NGO’s and state-owned enterprises, including CATERPILLAR, Daimler Chrysler, China Citic Bank, China UnionPay, COFCO, Coca Cola, FLUKE, Lucent, Omega, OMRON, P&G, Colgate, etc.
• Carter Xu is a member of China International Public Relations Association

Han Liu

• Head of Corporate
• Han Liu is a registered advertising professional. She works across a wide range of industry sectors - corporate PR, global communications and crisis situations. As an excellent copywriter, she leads on speech-writing, drafting op-eds and narratives for clients. With eleven years’ experience, her has provided services to Coca Cola, Unilever, Disney Land (Hong Kong) and Wild Aid.

Li Dongshuo

• Head of Media Relations
• Li Dongshuo provides consultancy to clients on all aspects of media, reputation and branding. She has been heavily involved in cultivating media relationships and developing public relations. Having worked in public relations for over fifteen years, her clients include DaimlerChrysler, Wild Aid, Kerry Logistics, Unilever, Disney Land (Hong Kong) and Herborist.
• Prior to joining SEPA she worked as an in-house communications consultant at MTV.

XieZiye

• Consultant
• XieZiye’s work involves devising and implementing communications campaigns and advising clients from a wide range of sectors. With five years’ experience in public relations, her clients include Unilever, Disney Land (Hong Kong), Sunsilk and Blueair.
• She holds a degree in Exhibition Design.

Our Genes

ABOUT SEPA