SEPA Won Bronze Award for Best Public Relations Case
SEPA won a Bronze Award for its social responsibility campaign for Coca-Cola in the 14th China Golden Awards Ceremony for Excellence in Public Relations. The campaign, “We care: For Our Future”, which promotes the recycling of plastic bottles in local schools and communities in Beijing, claimed the Bronze Award for its uniqueness, creativity and effectiveness.
The China Golden Awards Ceremony for Excellence in Public Relations is one of the most recognized awards in China’s public relations industry. A wide range of public relations agencies, government officials and Fortune 500 companies compete for the awards. The winning cases were carefully selected over a two-month period by industry professionals. Thereby, securing the Bronze Award is crucial for recognizing SEPA’s effort, as well as encouraging SEPA to do better in the future.
“We Care: For Our Future” is a campaign designed, developed and delivered by SEPA for its client Coca-Cola Beijing as part of the brand’s sustainable development strategy. The campaigns aimed to spread the importance of recycling bottles in communities and schools in Beijing, thus promoting environmental protection amongst Beijingers. Equally, the execution of such charitable and educational programs established Coca-Cola as a socially responsible enterprise, thus enhancing its brand reputation and appealing to Chinese consumers.
First launched in 2017, 2018 marks the second year of “We Care: For Our Future”. SEPA learned from experience and developed a series of more interesting and accepted programs for the next generation, ensuring their complete engagement. For example, education excerpts and artists worked on and published a picture book ,“How We Find Happiness” to compliment the programs. Equally, teachers trained by the China Environmental Protection Foundation delivered interesting classes on environmental protection to students.
In addition to educational programs in communities and schools, SEPA helped Coca-Cola launch a series of digital campaigns. In July, 2018, “I am a Protector of the Environment” was launched, which was an online platform for students to showcase their artwork made of recycled products. Over 120 pieces of artworks were received and displayed on the platform. Ten of the most creative artworks are going to be awarded in late 2018.
From September to November 2018, “We Care: For Our Future” has entered over 40 schools in Beijing, covering approximately 25,000 students and teachers. These educational programs were intensely covered by 245 mainstream media reports, covering 22, 378, 212 readers. These campaigns reveal Coca-Cola’s social responsibility strategy to Chinese consumers, thereby enhancing the brand’s image and reputation.
