Three-River-Source Protection Action,jointly initi ated by the Truliva and the China Environmental Protection Foundation,was honored with the gold award in the Environmental Protection and Green Communication category of the 19th China Public Relations Industry Best Case Competition Awards Ceremony,hosted by the China International Public Relations Association(CiPRA).
This competition is the earliest established,lon gest-running,and most authoritative case evalua tion eventinthe domestic public relations field,and the recognitionof the Three-River-Source Protection Action reflects its significant positive social impact in preserving water sources and promoting the con cept of healthy drinking water.
Over the years,Truliva,based on Unilever'sglobal sustain ability goal of making sustainable living commonplace,has been committed to providing clean drinking water for more people. In 2021, Truliva, in collaboration with the China Envi ronmental Protection Foundation,initiated the Three-Riv- er-Source Protection Action. Leveraging its corporate strength and professional expertise,the initiative supported locale cological patrollers in water source areas,contribut ing to the ecological civilization construction in the Three-River-Source region through initiatives likeestablish- ing Truliva waters tations.
In 2023,the Yangtze River No.1 Truliva Water Station,con structed at an altitude of 4,600 meters in the Tanggula MountainTown,source of the Yangtze River.The water sta tion is customized by Truliva engineers for the special cli mate of the plateau.It has the characteristics of convenient installation,operation and maintenance,more stable oper ation,energy saving,and high degree of automation.It not only caters to the daily water needs of volunteers and work ers but also provides drinking water for drivers and tourists. Additionally,the station,combined with the Zero Waste Ed ucation Station,spreadsa wareness about protecting water sources and biodiversity,encouraging more people to adopt a "Zero Waste Travel" lifestyle
Pan Shiyang, CEO of Truliva stated, "Fulfilling social responsibility is Truliva's mission and commitment. The Three-River-Source Pro tection Action, as aten-year public welfare initiative, is a significant practice led by Truliva's brand purpose. Effective green communi cation is crucial for environmental public welfare actions, spread ing the concepts of 'Zero Waste Living' and 'Zero Waste Travel' widely to enhance public awareness of water resource protection.
Previously, the Three-River-Source Protection Action re ceived the 2023 Golden Key - China Action for SDGs Honor Award, contributing to the storytelling of China's sustainable development actions and collectively contributing to advanc ing sustainable development in China and globally
