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Successful Cases

Business Strategy• Continuously supporting a wine start-up brand from 0 to 1

SEPAUSTRALIA Provide below services to AWLG:

1. Branding Strategy

• Brand Positioning:to define what the brand is, to find out what the distinct position in customer's mind
• Brand Value Proposition: the spirit of the brand, the value delivered to internal and external stakeholders.
• Brand Management System includes: soul of the brand, the brand principles, brand language, brand behavior.
• The core products and services: refining the core products and services, and the value of products and services.
• Business model: brand expansion strategy

2. Brand Innovation Strategy

• Logo Design
• Brand brochures: all-around introducing AWL Group and its wine brands

3. PR and Communication Strategy and Plan

• The Core Public Relations and Communications Strategy
• The main visual and graphic communication
• PR Events
• The Media Relations plan
• Social media management and advice
• Creative contents

4. Training

• Brand Concept Training
• Q&A Training
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